How the idea for RUDE PUBES came about
Why I wanted to do it
Our ethics

How the idea for RUDE PUBES came about

My sister had just got back from a holiday in Los Angeles and it wasn’t just the Californian sunshine that had put a smile on her face. She’d fallen into a whirlwind romance. The only thing that had stopped her on that first night was being so overdue for a bikini wax she said she looked like “a burst sofa.” Knowing from past experience that LA men have almost pathologically high grooming standards she booked into a salon pronto the next day and sooner than you can say Hollywood, she’d had one (actually she said she plumped for a landing strip).

And it was just when she thought it was all over that the lovely salon lady offered her a choice of jewellery tattoos to gild her newly plucked nethers. (She went for the star if you must know – well she was in L.A.). The salon lady also told her that they offered a range of semi-permanent hair dyes “especially for the hair down there” as she delicately put it. Apparently LA ladies like the collars and cuffs to match.

So did the jewellery tattoo have the desired effect on whirlwind romance man? Well, time to draw a discreet veil over my sister’s love life, but she sure was in a good mood when she got back home.

It made me think about grabbing ourselves some frisky fun this side of the Atlantic and so from my kitchen table the idea for RUDE PUBES was born. Not some salon only procedure for ladies that lunch, but cheap and cheerful enough for anyone to do at home. And not all the faffing of a hair dye but temporary fun colours that worked like mascara and then washed out in the shower the next morning. And because we Brits like our fun in the bedroom saucy, RUDE PUBES was the perfect cutely crude, name.  Back to top

Why I wanted to do it

My gran was a wise old lady. One of her favourite sayings was “It’s the things you don’t do that you regret when you’re older.” Have you ever had an idea and not acted on it? I remember my young son going wild when he saw Heeley’s for the first ever time. It was a good two years before they took off in the UK – we were in South Africa (my husband and love of my life is from there – I have to say that, he might read this) and I remember as clear as day thinking, kids in the UK would love those - someone should bring them in. Of course someone did and every time I saw a kid whizzing along in Heeleys I remembered my gran’s words. 

But when the idea for RUDE PUBES hit me like a ton of bricks I still thought of a million reasons why I should just forget about it – tiny matter of the worldwide financial crisis and the collapse of western civilisation as we know it. But my gran’s words won the day. It’s a crazy idea but hey it wouldn’t be my first. One of my others had panned out when I thought of building a beach in Bracknell years ago, when it was my job to attract people to its town centre. Bracknell is about as far inland and away from the coast as you can be in the UK. It was the very first time anyone had done it – years before the Paris Plage - and Bracknell Beach caught the imagination of all the TV networks and national newspaper and radio stations. ITV filmed a holiday programme from it and a councillor from Brighton was brought onto Radio 2 to ask us what Bracknell Beach had that Brighton Beach didn’t? Sand for a start. So after a couple of decades working in marketing, I’m now working on marketing my own products. My gran would be proud.  Back to top

Our ethics

No matter how hard we try we’re never going to be perfect but our north star is to always try and do the right thing. That takes in our policy on packaging and recycling, the suppliers we choose to manufacture our products, our staff and of course our customers. We will always try to do business in a way that’s not just about profit, but about people and the planet too.  Back to top